The most wonderful time of the year is just around the corner. Before you know it, you’ll blink and suddenly find yourself surrounded by balsam-scented candles, wrapped in cozy cashmere, and physically unable to listen to any artist other than Mariah Carey. But to really enjoy your vacation, it’s absolutely important to plan ahead. This includes finding gifts for others and treating yourself to the little essentials you need to get through all the festivities. The new Aveda and Altuzarra collaboration, a never-before-seen designer crossover, can also be considered a shortcut to achieving it all.
Think of it as the ultimate marriage of form and function. Aveda’s legendary hair care formulas are carefully curated and assembled into gorgeous little sets with some special limited edition items, all packaged in a whimsical, otherworldly aesthetic custom-created by designer Joseph. has been. Altuzarra. It’s a collection featuring something for everyone you want to legitimately impress – your best friend, your mother-in-law, your beloved boss – and plenty of items to keep for yourself too.
The complete collaboration includes a three-piece hair care set to strengthen your hair, one to moisturize, a scalp-focused version, a two-part day/night routine, and a trio of invigorating rosemary scents. Included. We also have a stress-reducing body care duo, a suite of luxurious hand care creams, and a range of favorites in travel sizes. If you’re more design-focused, you can also purchase velvet cosmetic bags and headbands embroidered with Altuzarra’s set-exclusive design patterns.
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Provided by Aveda
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Provided by Aveda
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Aveda x Altuzarra Holiday Collection
“The holidays are a really special time at Aveda,” explains Paula Wittbrodt, SVP/GM of Aveda North America. “Now is the time to connect with family and friends, spread love, and share gifts, so our vision for this holiday season was to gift the magic of nature through a festive yet stylish design. ”
Indeed, Altuzarra told TZR that when thinking about the collection’s visuals, the play with nature-inspired motifs was a top priority, as well as some distinctly human elements. “I went to see an exhibition of a 19th century French artist. His name was Paul Jacoulet, and he mainly created Japanese woodblock prints, but he also created some really beautiful reproductions of tattoos. I was creating works of art,” Altuzarra says of his fascination with tattoo designs and how they felt botanical and anatomical. It led him to think about how nature relates to the body and, by extension, how they are connected to magic. “There is a kind of symbiotic relationship between our bodies, the world, and nature,” he believes. That was ultimately what he wanted to convey with this particular design.
Provided by Aveda
Of course, much of this collection’s appeal lies in its careful selection, from the products actually included in each set to the sustainable approach taken to the packaging. Wittbrodt says Aveda has an all-vegan ingredient list, recyclable boxes, and a focus on renewable energy throughout its manufacturing process, but there’s also something special about this particular crossover. . “What I personally love about this box is that it’s not only thoughtfully made, but the design is so beautiful that when you give this as a gift, you don’t have to worry about any extra gift wrapping that ends up getting thrown away. “It’s not necessary,” she explains. “This print is timeless, so it’s festive, but we know it can be reused and enjoyed all year round.”
Ultimately, that’s what this collection is all about: thoughtfulness. This can be seen in Altuzarra’s personal design process, product range, ingredient list, and aesthetic effect of the items. These sets are gifts that will make the recipient think you’re being thoughtful, too. Isn’t that what everyone is looking for during the holiday season?
The Aveda x Arulzara Holiday Collaboration is available now at Aveda stores, partner salons, specialty stores, and aveda.com.
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