Beyoncé is snatching our wallets once again with her latest business venture, CÉCRED. In 2023, the Texas native hinted at the possibility of hair care products when she posted this photo, leading fans to speculate that her next project would focus on her famous hair, and they were right. Ta. Her hair care line, Secred, launched its first drop on February 20th, called “The Foundation Collection,” which focuses on hair care. Beyoncé is known for slaying various shades of blonde, so we can only assume that a style product line for color-treated hair will probably follow suit. .
As a super fan since the early 2000s, it’s no surprise that I honestly review every product and purchase the Super Fan Bundle (retail price $265), which includes the entire line of 8 products and products from the brand. did. cosmetic bag. If you’re thinking, “That bundle is too expensive for me,” I can assure you that the price is pretty reasonable considering the value you get. This bundle was an intentional and marketable way to allow consumers to experience all Cécred products.
The brand message surrounding Secred takes inspiration from salons, and is an unsurprising nod to Beyoncé’s upbringing, growing up in her mother’s hair salon in Houston. This line is backed by science and a licensed cosmetologist, indicating that she has done her research and appointed experts. Cécred’s IG feed is filled with images and videos from inside the hair salon, including videos of Tina herself helping style the beauty professionals who visit Cécred’s private salon for VIP treatments.
Now, have you seen influencers, consumers and beauty stylists using the foundation collection at home? Yes, but I experienced Secred with my regular hairdresser who is also Aunty Tawana. I thought it was best to do so. She has been my educator and go-to for hair knowledge since I was a child, and has been involved in my mother’s hair health, which has always been a goal for me. When I was little, I would sit in the beauty salon on Saturdays while my mom would get my hair done, reading Jet and Essence, patiently waiting, and paying attention to the conversations of the women who came for more than just beauty. I spent my time eavesdropping. It’s routine, but it’s an experience.
I would fall asleep flipping through magazines on the plush sofa in the waiting room while listening to Maxwell’s sultry sounds. And when I heard Sunshine Anderson’s “Heard It All Before,” I received my first lesson in the empowerment of breakups. So, I had no place to go but to see her, and since I’m her niece, I was able to visit her private salon at her home, which she calls After Hours, where upon arriving… , my favorite black person greeted me with a bottle of her own sparkling rosé, a lit candle, and a breakdown of my aunt’s secred.
Yasmin Jameela/xoNecole
But let me refocus and share my salon experience trying Secredo for the first time.
If you’re wondering…who is Cécred suitable for?
Yasmin Jameela/xoNecole
When news hit the internet that Beyoncé might be launching a beauty brand, there were many questions about who and what the line would be marketed to, and whether she, who is known for toppling units, would be selling wig care products. There have been many predictions about whether it will be released or not. But she went in a completely different direction which I love and I’ll tell you why. Beyoncé often wears weaves and wigs, which has led critics to question whether she should enter the hair care industry, but true Beyoncé fans know that she has healthy hair and many I know that black women are trying out different styles as well.
Cécred was created for all hair types and textures, from straight to coiled, virgin, color treated, chemically treated and heat styled. As a black woman who wears wigs and has chemically treated hair, heat styled natural hair, and color treated hair, let me tell you, this was no easy feat. Forget about styling, the amount of money spent on different changes to your hair with products alone is astronomical.
Secred caters to the needs of a variety of hair types, and I truly believe this makes Beyoncé a true contender in the hair industry among comparable brands like OUAI and Olaplex. Both competing brands offer similar products at higher price points, and unlike Cécred, their products and brand messages may not necessarily be well-received by black women or other hair types.
Cécred is comprehensively tested and reviews from consumers from a variety of hair types and backgrounds help the brand stand out.
Tried Beyoncé’s hair care line Cécred: My honest review
Yasmin Jameela/xoNecole
Yasmin Jameela/xoNecole
My hair has never been so clean before, and it stayed shiny for over a week after styling (but if, like me, oil weighs down your hair, using oil is You need to be modest.) The moment my hair touched the sink, my aunt said to me: She saw all the dirt and oil lifted from my hair when she applied the cleaning shampoo. As a girl who loves her curls, I often use judgment when using non-pattern shampoos and conditioners, but not this time.
When my aunt guided my hand through my hair, she told me how my curls were tangled and that I didn’t need to comb them out before applying a moisturizing deep conditioner or deconstructing treatment mask. He gave it to me.
Yasmin Jameela/xoNecole
She carefully applied each step and explained the process to me. And to my surprise, the hair mask was not thick. But through trial and error as a natural girl, I’ve learned that a thick mask doesn’t necessarily equate to the right and best fit for your hair. She styled my hair with a silk press leaving a shine on it. I can honestly say that each step of the line is necessary, especially for those who are changing their hair or dealing with hair breakage. If your hair is healthy, you can opt out of the Restructuring Treatment Mask, but be sure to bring your product line to the salon and discuss with your stylist where your hair health needs improvement and make your purchases accordingly. is recommended.
We know ourselves better than anyone, but your stylist knows your hair better than you. I like to lead with their knowledge first and then incorporate my hair goals. If you’re passionate about hair health and have the discipline to take each step at home, or are a girly who can take your products to the salon, Cécred is the best. Be a naturalist.
Try Cécred. Use this line for hair appointments until this line is gone. If you get long-term results, you can add it to your beauty regimen indefinitely.
Featured image courtesy of CÉCRED
