Popular products to check out: EveryDay Shea shampoo and conditioner, $35.
Olowon Njo Challa met and fell in love with Prairie Rose Hyde, and the two founded Alaffia, which aims to give back through empowerment projects. This line uses natural ingredients and the products are vegan. EveryDay Shea Shampoo and Conditioner is for normal to very dry hair. Clean, moisturize and protect with the help of shea butter. Alaffia is also a winner of the Good Housekeeping Sustainable Packaging Award.
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Popular products to check out: Wash Day Duo, $46
Sisters-in-law Issa Rae and Hannah Diop co-founded Sienna Naturals with a clean, earth-friendly philosophy in mind after noticing harsh, chemical-laden hair care lines. Featuring aloe vera juice, coconut, baobab oil, and more, this paired shampoo and conditioner wash day duo is meant to infuse moisture and moisture into all types of textures.
Popular products to check out: Crown Control, Curl & Twist Cream, $14
Founder Michael James, named after his grandfather Frederick Benjamin, developed the grooming line to help black men suffering from dry scalp and razor bumps. His collection includes Crown Control Curl & Twist Cream, which is formulated to hold hair like a gel while providing a lightweight, water-based feel.
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Popular products to check out: Reconstructing Treatment Mask, $42
Beyoncé Knowles-Carter needs no introduction in the world of entertainment, but she’s blazing a new trail in beauty with the launch of her Secred hair care line. Beyoncé created this collection in collaboration with her mother, Tina Knowles, and was inspired by what she learned in salons from an early age. The Rebuild Treatment Mask is designed to repair hair damage caused by heat, chemicals, and coloring with nourishing antioxidants and vitamin E.
Popular products to check out: Sweet Potato Pie Hair Cream, $16
Much like the popular vegan recipes Tabitha Brown shares on her social platforms, the multi-hyphenate’s hair care line includes nutritious plant-based ingredients for coarse hair types as well. Case in point: the brand’s Sweet Potato Pie Hair Cream. Made with sweet potato, vanilla, and cinnamon, it has a lightweight, smooth feel that conditions and moisturizes your curls.
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Popular products to check out: Hydrating Shampoo, $24
Ceci Kurzman launched OurX in 2021 to provide a comprehensive scalp and hair care routine for Black women with skin types 3A-4C. On wash days, the brand’s moisturizing shampoo not only refreshes hair, but is formulated to balance the scalp, lock in shine and moisture, and promote growth.
Popular products to check out: ROOT REFRESH Micellar Rinse with Apple Cider Vinegar, $31
For those living an active lifestyle, Keenan Beasley and his SUNDAY II SUNDAY team have designed hair care products to help you maintain your look between washes. For example, take this Root Refreshing Micellar Rinse with Apple Cider Vinegar. A water-based dry shampoo alternative formulated to cleanse the scalp.
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Popular products to check out: Plumping Deep Conditioner, $32
Sisters Whitney and Taffeta White teamed up in 2015 to share non-toxic, budget-friendly hair care with the public. The restorative plumping deep conditioner contains ingredients like bamboo extract and hyaluronic acid to soften hair and lock in moisture.
Popular products to check out: Baomint Moisturizing Shampoo, $12
Born to a Ghanaian father and a Liberian mother, Julianne Adwoa’s Adwoa Beauty brand was born out of her love of African hair and beauty, as well as design, marketing, and art from her career in brand and media consulting . To more accurately portray multicultural beauty, she creates sophisticated products that won’t dry out textured hair. Baomint Moisturizing Shampoo is formulated with aloe vera juice and essential oils and is designed to cleanse your hair without stripping it.
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Popular products to check out: Oil Moisturizer Hair Lotion, $9
Luster’s Pink’s heritage dates back to the mid-1950s, with a formula developed by founder Fred Luster Sr. for the clients of his Chicago, Illinois, barbershop. Now, you can find popular products like the brand’s Oil Moisturizer Hair Lotion, which is enriched with vitamin E and provitamin B5 to revitalize and condition damaged hair.
Popular products to check out: Scalp Revival Rosemary Prewash Scalp & Hair Oil, $32
After losing her mother, Nancy Twine, founder and CEO of Briogeo, launched her brand as an homage to the memories of creating natural beauty treatments together in the kitchen. Perfect for those with dry hair and scalp, this pre-wash oil is made with rosemary, vitamins, and lipids to soothe the scalp and strengthen hair.
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Popular products to check out: Curl Love Moisture Milk, $14
Janelle Stevens, CEO and founder of Camille Rose, started the business to help children fight eczema and dry hair, and has created a line of hair care products featuring a blend of food-grade ingredients. We have expanded our collection until now. Rice milk-based moisture milk products can be used as treatments or styling products to highlight curls.
Popular products to check out: Passion Fruit Curl Control Paste, $9
To celebrate a variety of curl patterns, Mahisha Dellinger founded Curls to provide women with functional, natural products found at popular retailers. The brand’s Passion Fruit Curl Control Paste is formulated with passion fruit oil, shea butter, and mango seed butter to smooth edges and tame frizz.
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Popular items to check out: Grace Eleyae Slap – Satin-lined cap, $13
Slap, a satin-lined cap, was first created by Grace Eleyae in 2014 after experiencing hair breakage while traveling. She realized that Slap’s protection improved the health of her hair and decided to share and expand the product. Use hats, pillowcases, hair bands, etc. with silk or satin linings to prevent friction that can damage your hair.
Popular products to check out: Leave-in Beard Conditioner, $14
From beards to hair collections, Scotch Porter CEO and founder Calvin Qualis aims to provide men with clean, non-toxic, everyday personal care products for everyday use. Leave-in beard conditioner is a daily moisturizer designed to moisturize curly and wavy hair.
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Popular products to check out: Master Cleanse, $15
Actress Taraji P. Henson created TPH By TARAJI to help women care for their hair and scalp, whether worn in protective, chemically treated, or natural styles. Master Cleanse is a scalp rinse formulated to remove buildup with hazel water, eucalyptus oil, and tea tree oil.
Popular products to check out: Curl Cream, $10
Talia Wajid created her self-titled hair care line after becoming a natural hair styling pro at a young age. The brand currently offers natural, curly, and children’s hair care and protective styling products. Curly Curl Cream conditions curls and prevents frizz without buildup.
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Popular products to check out: Too Twisted Loc, Braid, and Twist Gel for 4C Hair, $25
As the brand name suggests, 4C Only CEO and co-founder Kim Lewis created this hair care line for tight, coarse textures. The company’s Too Twisted Loc, Braid, & Twist Gel is designed to give 4C hairstyles extra hold and hydration.
Jacorey Moon is an associate style editor at Gear Patrol and previously at PEOPLE and Footwear News. Maybe he’s looking at someone’s outfit on Instagram or trying to find his way to the nearest record store.
Nashia Baker is a commercial editor at Hearst Magazines. She covers all things home and lifestyle across brands such as Oprah Daily, Cosmopolitan, Delish, and Esquire. Prior to joining Hearst, she focused on small business owners, creatives, and best-in-class shoppable content.
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