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The market for hair products specifically for waves, curls, and coils is unrecognizable compared to the options available 20 years ago. At the time, most big brands weren’t targeting curly hairlines. The closest product we got was one that targeted the dreaded curse of frizz, a signature feature that gives you volume and texture, but it actually didn’t deserve to be rated so badly.
Twenty years ago, hair straighteners dominated hair care routines, and those who wore their natural textures had to make a lot of tweaks, tweaks, and imports when it came to products.
Today, we offer a vast range of curly hair care products, from independent brands that have driven change, to major brand launches that have followed. From rich conditioners that nourish your kinks and coils to lightweight milks that flip your waves, we’ve reached the point where there’s truly something for everyone.
However, if the snowball of options is causing decision fatigue, we can help. We’ve hand-picked the holy grail curly hair products and brands that will help you care for your hair while bringing out the best in your natural hair type.
Test method
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Our reviewers actually test curly hair products (The Independent)
Our testers, who have worked in beauty journalism for six years and have cared for curly hair all their lives, highlighted the products and brands that really stood out. This lineup’s tried-and-true products have earned a permanent spot in the routines of industry curly and coiled hair experts as well as our reviewers.
For reference, our tester had type 3B/3C Afro-textured curly hair, with tight curls in some areas and spiral waves in others. However, her in-depth knowledge of other curl types is also incorporated into her reviews and recommendations.
Here are the best curly hair products of 2024:
Best Overall – Mielle Rosemary Mint Scalp & Hair Strengthening Oil: £10.99, Boots.comBest Budget Buy – Eco Style Olive Oil Styling Gel: £2.99, Lookfantastic.comBest Do-It-All Lotion – Cécred Moisturizing Hair Lotion: £35 , Cecred .com Best Natural Nourishing Conditioner – Jim + Henry 8 Leave-in Conditioner: £23, Jimandhenry.com
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