It’s a 10 Haircare has launched its first mass-market venture, Cloud.
The brand’s debut SKU is a nourishing, hearty collection that will be available on more than 2,500 CVS shelves and in more than 1,000 Walmart stores in January 2025.
The brand is vegan-friendly and uses ingredients that are gluten-free, paraben-free, and SLES-free. Our packaging is made from over 90% post-consumer recycled materials.
The four nourishing collections provide gentle cleansing, conditioning and styling, enriched with deeply moisturizing formulas to leave hair silky smooth and protected against damage, frizz and moisture. Additionally, our four volume-boosting collections are perfect for short and fine hair, providing lift, body, volume and shine.
“Cloud is more than just a new brand. It’s the culmination of my lifelong passion for helping people feel confident in the way they look,” says Carolyn Aronson, founder of It’s a 10 Haircare . “After years of listening to our customers’ needs and understanding the challenges they face, we are proud to offer the same high-quality, luxurious results that It’s a 10 is known for, but at a lower price point. We wanted to create a line that is accessible to everyone, and we’re so excited to introduce Cloud to the world and allow more people to experience the joy of truly healthy, beautiful hair. Masu.”
All cloud products retail for $11.99.
