eSalon has introduced a range of personalized shampoos, conditioners, leave-in conditioner sprays and hair masks for all hair types.
The line is an extension of the brand’s custom hair colors, which launched in 2010. eSalon says its personalization technology is complemented by a diverse group of industry experts who understand that each person has different hair needs and goals, and that those aspects evolve over time. It is said that it has been done. .
After you enter your answers to a quick quiz about your hair history, goals, and preferences, eSalon will curate a personalized formula for your individual hair needs, including the option to add your own fragrance.
Users can choose up to three hair goals from 16 options for their unique formula.
According to the company, key components include tri-bonding technology, which promotes the formation of new bonds and strengthens the hair by creating a 3D network within each strand. L21 Complex is a conditioning agent that protects and seals the hair surface and repairs all C-21 lipid chains present in the cuticle. According to eSalon, Microbiome Defense offers an advanced blend of natural ingredients designed to balance the scalp’s microbiome and improve hair health.
The brand says its formulas are free of SLS, SLES, phthalates, silicones (except for hair masks) and are not tested on animals.
“Cutting-edge personalization technology is our hallmark, so we couldn’t be more excited to bring a new kind of custom hair care to the market,” said Greta Rose, eSalon CEO. . “Our expert-led expansion of services will enable existing and new clients alike to achieve a truly custom hair care and color routine designed just for them.”
One-time purchases of personalized shampoo, conditioner or leave-in conditioner sprays start at $28, and hair masks start at $30.
