Carolyn Aronson, CEO of It’s a 10 Haircare, has launched her latest and first mass-market venture, Cloud. This innovative new hair care brand aims to make luxurious hair care more accessible with its Nourishing and Volume collections.
Carolyn Aronson, founder and CEO of It’s a 10 Haircare, said:
“Cloud is more than just a new brand; it’s the culmination of my lifelong passion for helping people feel confident in the way they look. Over the years, we’ve listened to our customers’ needs and realized the challenges they faced. I wanted to create this line after understanding the challenges that It’s a 10 is known for, but at a price point that is accessible to everyone. ”
The packaging uses over 90% PCR (post-consumer recycled material), which is not only environmentally friendly but also visually appealing, creating a sophisticated floating appearance that attracts customers when displayed in stores. It’s a feature.
The line embraces youthful, fun colors that are as aesthetically pleasing as they are functional.
The brand emphasizes the use of vegan, gluten-free, paraben-free, SLS, and SLES-free ingredients, ensuring each product is as good for the environment as it is for your hair.
Cloud Haircare is scheduled to launch in January 2025 in more than 2,500 CVS stores and 1,000 Walmart stores.
The four Nourishing Collections provide gentle cleansing, conditioning, and styling, enriched with deeply moisturizing formulas to leave hair silky smooth and protected from damage, frizz, and moisture.
Additionally, the 4-piece Volume Collection is perfect for short or fine hair, providing lift, body, volume, and shine for a flattering look that lasts all day.
Harnessing the power of social media, CLOUD relies heavily on digital engagement to connect with its audience. Jeff Aronson will personally lead the brand’s marketing strategy, leveraging trends and platforms that resonate with this new generation of beauty enthusiasts.
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