Jaimee Lupton, founder of Monday Haircare, has announced her third brand, Being Hair Care, which caters to all hair types.
The new brand, which features colorful tubes and bottles, debuted at Walmart this month.
Being is the third brand founded by New Zealand-based beauty entrepreneur Lupton, following award-winning hair care brands Monday and Osāna Naturals.
Being products address a wide range of consumer needs by offering customized formulations based on hair type, and all products are priced under $7.
Each of the five product families is tailored to accommodate hair types from 1a to 4c. The formula contains naturally derived active ingredients that are proven to promote results. The products contain ethically sourced ingredients that are good for your hair and the planet, are certified cruelty-free, and are Leaping Bunny approved.
“We know hair care is not one size fits all, and consumers deserve more than a comprehensive approach to products, which often ignores the myriad of hair types, textures and needs,” Lupton said. said. “While we are conscious of affordability, we also focus on making packaging more accessible because we don’t want cost or ease of use to be a hurdle for shoppers. We want everyone to feel welcome, celebrated and seen.”
