Exciting news, natural hair care lovers! California Naturals debuted in CVS stores nationwide this October and is making waves. Known for offering clean, affordable products that are safe for the whole family, the brand brings a fresh approach to the hair care aisle with food-grade fragrances and sustainable packaging.
California Naturals arrives at CVS
California Naturals will open 2,000 CVS stores across the U.S. starting this month, with plans to expand to 5,000 locations by January 2025. The brand recently brought on actor Owen Wilson as an investor, advisor and chief shampoo officer, adding stardom to an already impressive brand. line up. True to its environmentally conscious mission, California Naturals uses 100% post-consumer recycled (PCR) packaging and formulas that feature 99% naturally derived ingredients that are free of sulfates, parabens, and silicones.
Discover your hair care hero
Here’s what to look out for in CVS stores starting this month:
Coconut Daily Shampoo + Conditioner
This fan-favorite duo returns with an upgraded formula that nourishes and strengthens hair without stripping it. Formulated with coconut cleansing complex and creamy shea butter, this line provides hydration and protection for all hair types, including color-treated hair.
Courtesy of California Naturals
Honeysuckle Super Moisture Shampoo + Conditioner
Perfect for dry or damaged hair, this hydrating set contains Murumuru butter, guava seed oil, and chlorophyll to repair and replenish and oxygenate your scalp.
10/10 Deep Repair Hair Mask
Treat your hair with this ultra-luxurious mask scented with rose garden. A mask that locks in moisture from roots to tips with shea butter, argan oil, and chebe powder.
Courtesy of California Naturals
Look for California Naturals at your local CVS. Your hair will thank you. For more information about California Naturals, visit CaliforniaNaturals.com.
