With the latest research, P&G Beauty and Royal Botanic Gardens, Kew have advanced their mission to leverage natural ingredients to best serve consumers with a variety of hair types.
The two organizations, which embarked on a partnership in 2018 that saw Herbal Essences become the first brand in the P&G portfolio to receive Cue certification, spoke at the International Federation of Cosmetic Chemists conference in Brazil last week to discuss how vegetable oils from Peki to Peki published a study evaluating whether the It affects a variety of hair types, from avocado to shea to britti and more.
“There are all sorts of oils out there. Our strategy is to match consumers with plants, while taking care of the supply chain and the sustainability of those plants, and Kew is one of our favorites in that regard. ,” said Jennifer Marsh, vice president of hair care research and development at P&G Beauty.
The study was conducted over a four-year period and evaluated approximately 50 vegetable oils and their benefits. Camellia oil is great for consumers looking for a lightweight feel, while pequi oil and avocado oil, especially when used in combination, can help combat frizz for curly-haired consumers and reduce the friction of combing when hair is wet. It was found to be effective in reducing the This is a condition where curly-haired consumers usually ruffle their hair.
Monique Symonds, chief scientist at the Royal Botanic Gardens, Kew, said: “This is a meeting of plant science and cosmetic science.” “We now have an indication of how the composition changes.” It has the potential to change in order to survive, which underpins the (oil) selection process. ”
For example, research shows that thanks to their triglyceride composition and semi-solid nature, pequi oil and avocado oil are better suited than other products to target the needs of Brazilian consumers with frizz- and moisture-related concerns. has also been shown to be effective. It also shows a trend towards natural product-based products.
Marsh presents research results from P&G Beauty and Royal Botanical Gardens Kew at IFSCC in Brazil. courtesy
“One of the main benefits that consumers talk about is conditioning. They want their hair to be smooth, shiny and tangle-free. We typically use conditioning agents in our products. So one of our challenges over the last four years has been to think about how we can do that in a better way, using natural products and plants,” Marsh said.
Herbal Essences’ Pure Plants collection, launched earlier this year with 22 shampoos, conditioners, and other products using camellia oil, is the first fruit of that effort, and the low viscosity of the oil makes it more effective for hair. Formulated to nourish your hair without weighing it down.
“There’s a nuance of not only finding the right oil, but also finding the right oil level, so we’re going to tailor the blend to give the consumer the right area of benefit,” said Marsh. There are other locations as well,” he added. At P&G, we can bring the same strategy of identifying consumer needs and addressing them in a way that supports biodiversity. As a company, this is something we will continue to work on. ”
