MUMBAI: ALTRD, a provider of AI-powered solutions that enhance user experience, has partnered with OWLED Media to launch WOW Skin Science’s interactive virtual experience ‘Museum of Hair Fall’. The campaign promotes WOW’s Onion and Collagen hair care products through an immersive, gamified journey aimed at educating users.
This virtual museum is a playful experience where users explore satirical exhibits about hair loss and imagine humorous scenarios such as what could have prevented famous figures like Van Gogh from losing their hair. provide an experience. While interacting, visitors can “click to wow” to see virtual hair growth results, and then take part in fun quizzes with playful answers such as “Tears of Joy” and “Onion Collagen.” can. If you choose the correct answer, a bunch of heart emojis will appear. Click to be WOW to see an image of Mona Lisa showing off her long, luxurious hair.
Visitors are then asked the question, “Please take a page out of the Mona Lisa book,” and are presented with a 30% discount offer on WOW Skin’s Onion + Collagen Range shampoo and conditioner. A crying emoji will pop up for those who choose “I’m okay with no hair,” adding a twist to the virtual experience.
The campaign, created by ALTRD and OWLED Media, showcases the benefits of WOW Skin’s Onion & Collagen hair care range. Onions are known to promote hair health, and collagen strengthens and revitalizes hair, making this range a unique solution for users.
ALTRD, Founder, Gayatri Agrawal said, Our goal is to make the experience engaging and informative through gamification, while also showing how products like WOW’s Onion and Collagen can address these issues in a light-hearted and interactive way. That was it. ”
Ayush Wadhwa, Founder, OWLED Media said: “We aimed to create a virtual experience that not only entertains users, but also educates them about hair care in an engaging way. By fusing creativity and technology, we created WOW Skin Science’s Onion and Collagen We have brought our product range to life in a truly unique format.”
“Museum of Hair Fall is the perfect blend of entertainment and education,” said Vanda Ferrao, CMO of WOW Skin Science. We want you to understand how Onion and collagen products can significantly improve your hair health. This campaign showcases our commitment to making hair care accessible, informative, and fun. It reflects further.
