New Delhi: L’Oréal Paris has announced a campaign in collaboration with &TV that aims to highlight the importance of daily hair care during the festive period in India. L’Oréal has selected Angoori Babi of &TV’s Bhabhiji Ghar Par Hai as its brand ambassador.
In this campaign, Angoori Babi flaunts her hair and shares the benefits of L’Oréal Paris Hyaluronic Moisturizing Shampoo, Conditioner and Night Cream, aiming to raise awareness about the importance of hair hydration, especially during the Christmas season That’s what I mean. Angoori Bhabhi emphasizes the importance of using this product trio regularly to maintain soft, shiny and vibrant hair.
To enhance the cultural relevance of the campaign, L’Oréal Paris and &TV weaved this hair care routine into the story of Bhabiji Ghar Pal Hai.
Through this campaign, L’Oréal Paris aims to encourage daily hair care habits among Indian women and reinforce the message of achieving healthy, moisturized hair.
Ashish Sehgal, Chief Growth Officer, Digital and Broadcast Revenue, ZEEL said: Among them, &TV’s Angoori Bhabhi stands out as one of our most loved personalities, wielding an undeniable influence on millions of people across the HSM belt. Our collaboration with L’Oréal featuring Angoori Babi allows us to tell a compelling story that resonates deeply with our audience, seamlessly integrating the brand’s message into the cultural landscape. With the strength of Zee Network and our character-driven marketing approach, L’Oréal Paris aims to inspire millions of women to incorporate hydration and consistency into their hair care routines. This initiative not only fosters brand affinity and consumer engagement, but also emphasizes the importance of self-care during festive celebrations. ”
Dario Zizzi, General Manager, L’Oréal Paris India added: “At L’Oréal Paris, we believe everyone has the right to have beautiful, healthy hair and flaunt it, especially on festive occasions. With this exciting partnership with &TV and Angoori Bhabhi, The launch of Angoori Babi’s Gunhat will allow you to connect with consumers on a deeper level and share the importance of their daily hair care routine with the L’Oréal Paris Hyaluronic Moisture range. It’s a symbolic gesture made in the spirit of empowering women through science-backed beauty, which Paris has always been deeply committed to. We want women to look their best and be confident in their beauty. We are excited to be part of this cultural moment that allows us to celebrate the…
said Shekhar Banerjee, Chief Customer Officer and Head of West, North and East Offices at Wavemaker. We encourage you to embrace the beauty of nature, especially on special occasions. This production beautifully embeds the L’Oréal Paris Hyaluronic Moisturize series, which is part of Angoori Babi’s appeal, not only emotionally connecting with viewers, but also educating them about the benefits of consistent hair hydration. Masu. ”
The campaign will be promoted across Zee’s channels.
