Seen, an emerging hair and scalp care brand developed by Harvard-trained dermatologist Dr. Iris Rubin, has closed $9 million in Series A funding. The brand said the round was fully subscribed, with participation from existing and new strategic investors. Participants included Mitch Ralls, co-founder of Danaher Corporation; Somerville SPV; Sator Grove Holdings, permanent capital investor; and George Mrkonic, a member of Ulta Beauty’s board of directors.
With this funding, Seen will focus on innovation, expand specialty sampling to an additional 10,000 dermatology practices in 2025, and expand its retail footprint, said Seen co-founder Greg Magid. The company will be able to expand its base.
“We have experienced 100% compound annual growth since launch and consistently exceed Ulta’s sales projections for the brand,” Maged said.
Seen is active in skinification in the hair care category.
Seen launched three major hair products in 2019 and has since grown into a complete line of hair care and styling products. The brand has five patents and holds the National Eczema Association Seal of Approval for its fragrance-free line. Products are sold at HelloSeen.com, ULTA, Amazon, Dermstore, and SkinStore.
“We are pleased to be an investor in Seen and believe they are setting a new standard in performance hair care,” Mr. Murconic said. “Seen is applying dermatology to hair care, and this is exactly the type of category-defining innovation that excites Ulta.”
“This is another transformational milestone for Seen,” said Dr. Rubin. “The majority of American adults self-identify as having sensitive skin, and more than 100 million Americans suffer from acne, eczema, dry scalp, and hair loss, which are exacerbated by irritants, allergens, and clogged pores. May be “Ingredients in Hair Products.” Our mission is to help people look confident by providing salon-quality hair formulas that are clinically proven to be gentle on the skin. ”
