NEW YORK, Sept. 24, 2024 /PRNewswire/ — According to the report on the impact of AI on market trends – Technavio, the global hair mask market size is estimated to grow by USD 86.9 million from 2024 to 2028. The market is estimated to grow at a CAGR of around 3.2% during the forecast period. Premiumization due to superior quality products is driving the market growth, with a trend towards greater adoption of products containing organic compounds. However, availability of counterfeit brands poses a challenge. Key market players include Amway Corp., Avon Products, Chatters GP Inc., Colgate Palmolive Co., Coty Inc., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, John Paul Mitchell Systems, Johnson and Johnson Services Inc., Kao Corp., LOreal SA, NATULIQUE Ltd., Natura International Inc., Revlon Inc., Shiseido Co. Ltd., ST, and others. TROPICA Inc., The Estee Lauder Companies Inc., OUAI Hair Care, The Procter and Gamble Co., and Unilever PLC.
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Hair Mask Market Scope
Report Scope
detail
Base year
2023
Historical period
2018 – 2022
Forecast Period
2024-2028
Growth momentum and CAGR
Accelerating at an average annual growth rate of 3.2%
Market Growth 2024-2028
$86.9 million
Market Structure
Fragmented
2022-2023 YoY growth rate (%)
3.06
Regional Analysis
North America, Europe, Asia Pacific, South America, Middle East and Africa
Contributing to the market
North America 46%
Major countries
USA, China, Germany, France, UK
Introduction of major companies
Amway, Avon Products, Chatters GP, Colgate-Pamolive, Coty, Godrej Consumer Products, Henkel, John Paul Mitchell Systems, Johnson & Johnson Services, Kao, L’Oreal, Natulik, Natura International, Revlon, Shiseido, St. Tropica, The Estée Lauder, OUAI Haircare, Procter & Gamble, Unilever
Market Drivers
The global hair mask market has seen a significant shift in consumer preferences over the past five years. With growing awareness about the potential harms of inorganic and synthetic hair care products, including hair masks, consumers are increasingly opting for organic alternatives. Although these products take longer to show results and are usually expensive, they offer many benefits to hair health. Organic hair masks made with natural ingredients such as olive oil, eggs, avocado, coconut oil, aloe vera, and banana deeply moisturize and nourish hair, making it soft, lustrous, and thick. These ingredients also repair damaged hair and provide long-term benefits. As more consumers turn to organic hair care solutions, the global hair mask market is predicted to experience significant growth in the coming years.
The hair mask market has seen significant growth due to changing lifestyles and growing awareness towards hair care. Allergic reactions to common hair care ingredients such as parabens, synthetic colorants, phthalates, sodium lauryl sulfate, and triclosan have led many consumers to seek natural alternatives. Hair masks have dominated sales in niche applications due to their effectiveness in hair growth, texture, density, and damage repair. Hair care brands have responded with product endorsements and innovations. For example, some brands have launched paraben-free, sulfate-free, and color-safe hair masks. Naturally inspired ingredients and scents have also gained popularity. Hair masks are not only available for home use but are also offered by salons, hair care professionals, franchises, and specialized stores. With rising pollution levels, hair masks are becoming essential to protect hair from damage caused by harsh shampoos, chemical treatments, and heating tools such as curling irons and curlers. Driven by beauty tutorials and social media influencers, the demand for hair masks is on the rise. Dandruff and scalp irritation are common issues that can be addressed with hair masks. Overall, the hair mask market is a growing segment in the cosmetics industry.
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Market Challenges
The global hair mask market is facing the challenge of the proliferation of counterfeit hair masks. These counterfeit products, mainly sold through online channels, negatively impact the market growth by confusing consumers and damaging the reputation of genuine brands. Counterfeiters often price their products lower than the genuine ones, but with inferior quality and durability. In regions such as Asia Pacific and the Middle East, where counterfeiting is prevalent, consumers are often misled by fake packaging and brand names. Major hair care product vendors, including those offering hair masks, have been affected by this trend and are losing sales and market share. To address this issue, companies have launched campaigns to promote authentic products and educate consumers. However, the prevalence of counterfeit hair masks is likely to hinder the market expansion during the forecast period. The hair mask market is experiencing significant growth due to growing concerns over hair damage caused by pollution, harsh shampoos, chemical treatments, heating tools, and dandruff. People are seeking restorative hair treatments to address hair growth, texture, density, and hair loss. Hair masks are the solution for damaged hair, dry hair, frizzy hair, very long hair, thin hair, and even men’s hair. The demand for hair masks is driven by beauty tutorials, increasing sales, and cashbacks. Consumers prefer natural and organic options over synthetic ones, hence increasing the demand for individualized hair mask treatments. Ingredients such as banana, coffee seeds, and henna are popular for their moisturizing, hydrating, and anti-inflammatory properties. Challenges in the market include competition from conditioners, shampoos, hair therapy items, and home remedies. Scalp irritation and damage caused by heating tools and hair straighteners has increased the need for effective hair care products. Celebrity endorsements and availability of a wide range of hair masks for different hair types are further driving the market growth.
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Segment Overview
This Hair Masks Market report covers market segmentation extensively.
Distribution Channel Application 2.1 Professional 2.2 Personal 3.1 North America 3.2 Europe 3.3 Asia Pacific 3.4 South America 3.5 Middle East & Africa
1.1 Offline – Offline distribution channels consisting of retail formats such as specialty stores, hypermarkets, supermarkets, convenience stores, and warehouse clubs dominate the hair mask market, accounting for 81.70% of the total revenue in 2020. Specialty stores, especially beauty and personal care retailers, are the largest revenue generators due to their growing popularity. Manufacturers invest heavily in marketing, advertising, and promotional activities in these stores to increase product and brand awareness. The Body Shop and Ulta Beauty are notable examples of such retailers. Hypermarkets, supermarkets, convenience stores, and warehouse clubs contribute significantly to the market sales growth due to their business expansion and increasing numbers. Consumers prefer these retail formats for attractive discounts and schemes. Drugstores/pharmacies have also seen an increase in the popularity of hair masks due to consumer trust in the quality, efficacy, safety, and standards of the products. Walgreens is a well-known drugstore chain that sells hair masks in the United States. Salons and spas are important marketing stations for luxury hair mask brands to drive sales and consumption growth. Walmart Stores, Carrefour, Aldi Stores, Target Corp. and Sam’s Club are some of the major retailers that operate through these channels.
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Research Analysis
The hair mask market has seen significant growth due to growing concerns over pollution levels and the associated damage to hair. Hair masks have become a popular choice for both men and women looking to address various hair concerns such as hair growth, texture, density, damage, and scalp irritation. Harsh shampoos, chemical treatments, and heating tools such as curling irons can cause damage and dryness, leading to the use of restorative hair masks. These masks come in various forms, including moisturizing, hydrating, and repairing, to cater to different hair types, including dry, damaged, and frizzy. However, it is important to be aware of potential allergens such as parabens, synthetic colorants, phthalates, and sodium lauryl sulfate, which can cause allergic reactions in some people. Millennials in particular are driving the demand for natural and organic hair care products, including hair masks.
Market Research Overview
The hair mask market has seen significant growth in recent years due to rising pollution levels and the need for effective hair care solutions. Hair masks have gained immense popularity as they provide repair benefits to various hair concerns such as damage, dryness, frizzy texture, thin density, and even hair loss. Harsh shampoos, chemical treatments, and heating tools such as hair irons, curlers, and hairdryers can damage hair, hence increasing the demand for hair masks. Beauty tutorials on social media platforms have contributed to the increasing trend of using hair masks for hair growth, hydration, and repair. Dandruff and scalp irritation are other common hair issues that hair masks address, making hair masks an essential part of an individual’s hair care routine. The market for hair masks caters to both men and women, with an increasing demand for natural and organic hair mask options. Cashbacks, discounts, and promotional offers further boost sales. Technological innovations in hair mask manufacturing and lifestyle changes have led to an increase in the number of hair mask product launches. Hair mask applications have spread across various niches, including dry hair, damaged hair, very long hair, and thin hair. Ingredients such as banana, coffee seed, and henna are popular in home remedies, and hair care brands continue to introduce new ingredients and product approvals to meet the evolving needs of consumers. Despite the benefits, some people experience allergic reactions and scalp irritation due to certain ingredients such as parabens, synthetic colorants, phthalates, sodium lauryl sulfate, and triclosan. Hair care professionals and salons also offer hair mask treatments, and franchises and specialty stores are important retail channels for hair mask sales.
table of contents:
1. Overview
2. Market situation
3. Market size assessment
4. Past market size
Five Forces Analysis
6. Market Segmentation
Distribution Channel Application Region North America Europe Asia Pacific South America Middle East and Africa
7 Customer Environment
8. Geographical Landscape
9 Drivers, Challenges, and Trends
10. Company Status
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Its research and analysis focuses on emerging market trends, providing actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market position.
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Source Technavio
