The leader in “skinning” haircare continues to invest in product innovation and a growing network of retail and dermatology partners.
NEW YORK , Sept. 25, 2024 /PRNewswire/ — SEEN, the award-winning haircare brand developed by Harvard-trained dermatologist Dr. Iris Rubin, has closed $9 million in Series A funding. The investment will accelerate SEEN’s growth as a premier scientifically backed, clinically proven beauty brand located at the intersection of multiple multi-billion dollar markets, including haircare, sensitive skin, acne, eczema, dry scalp and thinning hair.
Dermatologist-developed hair care brand SEEN completes $9 million Series A funding round
The round was fully underwritten with strong participation from existing and new strategic investors, including Danaher Corporation co-founder Mitch Rales, Somerville SPV led by prominent investor Feroz Dewan, permanent capital investor Sutter Grove Holdings, and Ulta Beauty Inc. board member George Murconick. SEEN also received early funding from prominent Harvard dermatologists and scientists, including Dr. Rox Anderson of Harvard/Massachusetts General Hospital.
“This marks another transformational milestone for SEEN,” said Dr. Iris Rubin, co-founder of SEEN. “The majority of American adults identify as having sensitive skin, and more than 100 million Americans suffer from acne, eczema, dry scalp and hair loss, which can be exacerbated by irritating, allergenic and pore-clogging ingredients in hair care products. Our mission is to empower people to get hair done with confidence by providing salon-quality hair care products that are clinically proven to be gentle on skin.”
“Our Series A funding will allow us to focus on innovation, further expand our professional sampling to 10,000 dermatology clinics and expand our retail footprint in 2025,” said Greg Maged, co-founder of SEEN. “We’ve grown 100% annually since launch and have consistently outperformed Ulta’s same-brand sales projections.”
Pioneering the “skinning” of haircare, SEEN bridges the gap between luxury haircare and skincare. The brand’s success stems from Dr. Rubin’s groundbreaking insight that haircare products can clog pores and irritate skin, causing problems like acne and eczema. After struggling with breakouts for years, Dr. Rubin identified haircare products as the culprit. After four years of development, SEEN launched in 2019 with three core hair products and has since grown into a complete line of haircare and styling products.
“We are pleased to be an investor in SEEN and believe the company is setting a new standard in high-performance hair care,” said investor George Murconick, who currently serves on the board of directors of Ulta Beauty, Inc. “SEEN is applying skin science to hair care, which is exactly the kind of category-defining innovation we at Ulta are excited about.”
“When investing in brands, we look for companies with significant market potential, high margins and platforms that create unique consumer benefits. We also want to invest in leadership that is smart, agile and driven by a passion for excellence,” said Mitch Rales, an investor at SEEN. “SEEN embodies all of these qualities.”
Widely accepted in the dermatology community, SEEN applies rigorous skin science and testing to its formulations. SEEN’s Epidermal Rebalancing Technology uses effective ingredients that are gentle on the skin to develop hair and body products that result in stronger, smoother, healthier hair and healthier skin. SEEN has five patents, over 7,000 five-star reviews, more than a dozen beauty awards, and has earned the National Eczema Association’s Seal of Approval for its fragrance-free product line. SEEN is sold nationally at HelloSeen.com, ULTA, Amazon, Dermstore and SkinStore.
About SEEN
Harvard-trained dermatologist Dr. Iris Rubin founded SEEN after repeatedly experiencing skin irritation from hair care products. A scientist at heart, she knew there had to be a better way to achieve beautiful hair that was gentle on the skin. Prior to launching SEEN, Dr. Iris Rubin served as medical director of the Dermatology and Vascular Laser Surgery Programs at Children’s National Medical Center in Washington, DC and Maryland, where she treated children with disfiguring vascular birthmarks and scars. SEEN funds laser clinics in Armenia and Vietnam that treat children with disfiguring birthmarks and scars. SEEN is proud to be clean, vegan, cruelty-free, and formulated without clogging oils, silicones, phthalates, parabens, dyes, gluten, or formaldehyde-releasing preservatives.
For more information, visit https://helloseen.com/
Media Contact: Foundation, (email protected)
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