As the seasons change, so do your hair needs. To help consumers maintain healthy hair year-round, Sally Beauty has introduced Freewill, a new customizable hair care brand focused on the hair cycle. Certified trichologist Oife McCarthy and celebrity hairstylist Gregory Patterson teamed up to share their favorite tips for using the line effectively.
The hair cycle trend, which started on TikTok, encourages consumers to rotate products to meet their hair’s changing needs. With 32 products across seven collections, Freewill offers purification, hydration and repair options, making it easy to adapt to different environmental and seasonal conditions. According to McCarthy, switching products regularly can help balance your scalp and improve hair health over time.
Patterson added that Freewill’s flexibility allows users to create personalized hair care plans that target specific concerns, such as dryness or damage. Sold exclusively in Sally Beauty stores and online, his Freewill collection guarantees salon-quality results at home. With the colder months approaching, now is the perfect time to incorporate a customized hair routine to keep your hair looking its best throughout the season.
For more information, please visit sallybeauty.com.
