Designed to support curly hair of all types and textures, Olaplex’s latest product launch aims to repair hair’s internal structure to strengthen and reshape the bonds that form curls. Masu.
The brand’s new Bond Shaping Technology is created to accommodate all curl types and textures, from wavy 2a-2c, curly 3a-3c, and coiled 4a-4c.
“We are very excited to bring this brand new technology to market with our new Bond Shaper Curl Reconstruction Treatment. This is a breakthrough innovation born out of the hair salon and synonymous with Olaplex.” said CEO Amanda Baldwin. “With the release of the Bond Shaper product, we are excited to expand our professional services offering and bring our unique Olaplex science and technology to the curl community. It’s an expensive and underserved market, and we’re uniquely positioned to serve it.” A new solution backed by science. ”
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Olaplex shared that the product enables deep cortical penetration, promotes recombination and strengthening of multiple points of disulfide bonds, and utilizes a proprietary peptide comprised of 23 amino acids.
Other ingredients in the product include coconut avocado milk, which helps strengthen curls and reduce hair breakage. Curl-holding compounds help maintain contour by forming a barrier that locks in curls. and its Olaplex bond construction technology.
“We developed Bond Shaoer using Olaplex’s new patented bond shaping technology,” explains Lavinia Popescu, Olaplex’s chief scientist. “This technology, combined with the curl-holding compound and other ingredients in these products, forms a curl-locking barrier to maintain definition, smoothness, and curls. The science behind this technology is It’s truly unique, and Olaplex’s leadership in the bond-building category has allowed us to leverage that expertise and offer a variety of curl patterns to consumers in an entirely new way.”
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The Bond Shaper series includes:
Bond Shaper Curl Rebuilding Treatment: A 3-in-1 curl restoration salon service that helps repair, rebuild, and redefine your curls. No. 10 Bond Shaper Curl Defining Gel: A restorative curl-defining styling gel to revive natural curl patterns, increase shine and strengthen disulfide bonds.
Olaplex’s Bond Shaper Curl Rebuilding Treatment is available at salons within its network, and its No. 10 Bond Shaper Curl Defining Gel is available wherever the brand’s products are currently sold.
