American actress Blake Lively launches her own hair care line, “Blake Brown.”
The eight-piece vegan collection consists of shampoos, masks, and styling products inspired by the Gossip Girl and Age of Adeline star’s personal hair care regimen.
The product alternates between a “strengthening” system and a “nourishing” system, which it claims will keep your hair “healthy and strong.”
Blake Brown said the brand was seven years in the making and was created in partnership with private beauty organization Give Back Beauty.
“Performance was the most important thing,” Lively says.
“It took us a tremendous amount of time because we were uncompromising, but the product shows our level of commitment and rigorous quality control.
“I am committed to bottling a premium, salon-quality hair care line that is cleaner, cruelty-free, easier, tastier, more sustainable, and more accessible than anything you’ve ever seen. I have decided.”
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Blake Brown includes Fundamental Nourishing Shampoo, Fundamental Nourishing Mask, Fundamental Strength Shampoo, Fundamental Strengthening Mask, and Rich Reset Pre-Shampoo Mask.
Styling products include The Dry Shampoo, Glam Mousse, and All-in-One Leave-In Potion.
The products are free of sulfates, silicones, parabens, and synthetic dyes, and are formulated with scents inspired by Blake’s favorite fragrances.
Blake Brown product lineup
“Blake’s drive, purpose and instincts in developing this brand were unparalleled,” said Give Back Beauty founder Corrado Blondie.
“From her meticulously crafted formulas to her exquisite scents, Blake has her hands, or should I say her hair, in everything.
“And she had clear instructions on how she wanted the brand to look, feel and smell.”
Give Back Beauty’s Prestige division includes fragrance licenses for luxury brands such as Zegna, Elie Saab and Chopard.
Blake Brown products range in price from $18.99 to $24.99.
The collection will be available exclusively at blakebrownbeauty.com and Target starting August 4th.
Lively isn’t the only celebrity to enter the hair care market this year.
Singer Beyoncé has released a dead skin recovery technology collection called “Cécred.”
British singer-songwriter Rita Ora has launched Typebea, a series for heat-damaged hair.
Rihanna expanded her beauty empire with the launch of Fenty Hair, which complements her existing cosmetics line, Fenty Beauty.
Meanwhile, Luke Cage actor Mike Colter has developed a line of hair care products for children of multiracial heritage.
Image credit: Guy Alok
Read more: Company: Give Back Beauty Blake Brown See more
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