Blake Lively’s golden waves are instantly recognizable, so she says all you need to make yourself stand out from the crowd is a bun (that stunning blonde ponytail is the ultimate perk) (Marvel).
“I’ve never changed my hair a lot. I have a look that I like and it’s become very clear to me,” Lively, 36, said at the launch of her new hair care line, Blake Brown. told a group of beauty editors. “So when I want to walk down the streets of New York City, I can literally put my hair up in a bun and walk around without people looking twice. I literally swooped down like this. But if I let my hair down, I can walk around without people looking twice. , it will be a different experience.”
that’s right. The woman whose hair essentially inspired the invention of Pinterest and who says, “The opportunity came to me in the hair care field…more so than my day job of acting,” is finally launching her own hair care line.
“There are so many great options out there, but none delivered everything I wanted. It’s a clean formula with incredible performance at a massive price point, and it’s a great way to spray it on your body.” “It smelled like something,” the With Us actress tells People. “We wanted to replicate systems and patterns that we already liked, so we didn’t want to step into what other people had already created.”
Blake Lively’s hair care line, Blake Brown.
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She spent seven years developing the line, testing the formula “hundreds of times” on her own hair. (She said she was “the first, middle, and last head tried in each round.”)
The result: Blake Brown (whose name was in honor of her father, Ernie, and whose last name was Brown until he married her mother, Elaine Lively, and took her last name), a name Lively wanted to keep. A lineup of eight products that reflect everything her own hair looks like.
(Aside from having good hair follicles, she says, “I’m lucky. My mom has great hair. I have good hair, but I treat my hair differently.”)
First, she doesn’t use traditional conditioner. Until now. Instead, she loves masks and says she started using them 20 years ago after learning from stylists and colorists that these concentrated formulas were the gold standard for maintaining healthy hair.
She has developed two shampoo and mask systems: Sandalwood Vanilla Fundamental Strengthening and Wild Nectar Santal Fundamental Nourishing. There’s also Milky Sandalwood Rich Reset Pre-Shampoo Mask, Bergamot Woods All-In Wonder Leave-In Potion, Amber Vanilla Dry Shampoo, and Cassis Vanilla Glam Mousse.
Christina Bumphrey/Variety, via Getty
“I don’t know if it’s because I had sisters who grew up in the ’80s or because I had a mother who was obsessed with Alberto V05s, but we were a Moose family,” she says, explaining her love for classic stylers. . When used in place of texture and volume products, she says, “it looks like you’re putting extensions on your hair. It’s just tripling the size of your hair,” which lasts for days. ”
While strengthening and nourishing systems are meant to alternate, Lively says the key to getting the best results from your products is to “just listen to your hair.”
She explains: “Some people need to wash their hair twice, while others only need to wash their hair once. Some people need a lot of mask to treat their hair well. Some people only need a little bit. It’s just like touching your hair. It’s very intuitive. The more you listen to your hair instead of listening to tips, the better you’ll take care of your hair.”
And if the product name sounds delicious, that’s the point. Lively loves scents, so when it comes to choosing scents for her products, she partners with fragrance houses, borrowing from everything from Burberry The Beet to Tokyo Milk to create “special scents that are familiar yet completely unique.” She says she has developed advanced scents that are “designed for you.” Diptyque and Votivo candles are inspired by Kabuki perfumes.
She also flipped the script on beauty packaging. The copper and bronze geometric bottles, which she designed herself, are made from 100% PCR material and were made to stack into what she calls “hives.”
“I wanted your home to look beautiful. I just really, really respect it. As a consumer, I really appreciate it when people respect me, but I really want to respect the person who’s buying this.” So when I see the shower there, it feels so beautiful and nice and cute and makes me feel like I’m living in a home edit,” she says.
Lively also has her whole family (husband Ryan Reynolds, 47, daughters James, 9, Inez, 7, and Betty, 4), and the couple she’s expecting in February 2023. It was also important that everyone (including his son Orin) be able to use the line. Contains no SLS/SLES, silicones, parabens, phthalates, synthetic dyes, or mineral oils.
Blake Lively in April 2023.
Dimitrios Cambris/Getty
“Everything in my life is shared with my family, whether I want to share it or not, and it’s of all ages. To all the other people out there, we both come from big families where it’s like there’s always someone and everyone shares everything. , everyone is picking up my product. I feel like I should just rip off the bandaid and move to a commune already, because that’s the vibe at home.”
And even though it’s her first business to bear her name (she also created the non-alcoholic beverage line Betty Buzz), Lively says she doesn’t want to rely entirely on Blake to sell her products.
“I’m a human and people recognize names from people in pop culture in a certain way. I felt like I was borrowing too much of that goodwill and I didn’t want to do that. I love this brand. You don’t have to like me or know me, because this brand is amazing.”
Blake Brown will be available at Target and Target.com starting August 4th for prices ranging from $18.99 to $24.99.
