Blake Lively’s hair has been a hot topic of conversation since her breakthrough role as Bridget Vreeland in Sisterhood of the Traveling Pants. Over the next 19 years, the actor’s hair has been dyed in shades of golden blonde, copper red, brunette, and now blonde, but thanks to a secret he learned on set, it’s remained long, thick, and luscious. . Today, she’s launching her own beauty brand called Blake Brown, which centers around her signature features, and she’s revealing her secrets. “I don’t know anyone in my industry who uses conditioner.”
Buttery Blonde, 2009
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forgiveness? “It’s not that people in the entertainment industry are blessed with better hair,” Lively told me conspiratorially. “We use a different hair system than the process advertised to the mass market.”
That system would look like this: Buy two sets of shampoo and hair mask. One is dedicated to hydration and the other is dedicated to strengthening. That’s because “hair needs two things: strength and moisture,” says Lively. From there, shampoo (sometimes twice if you have a lot of product in your hair), smooth with a mask for at least 30 seconds, and rinse. The next time you take a shower, swap out the duo for another hair goal. Yes, it’s very easy. And yes, no conditioner step required.
Lively discovered the masking-only technique after her first job severely damaged her hair. “It was really damaged and destroyed,” she said. “One hairstylist explained to me that this process can save your hair. When you give your hair strength, it gives it foundation, structure and stability. But when you give it only strength, it becomes brittle. It becomes hard, so you need moisture and elasticity. But if you overdo it, it will break down.” The best way to give your hair everything it needs is to replace it between washes.
Blake Brown’s eight-product assortment, which will be released on August 4, includes two shampoo and mask sets that meet these needs. Fundamental Nourishing Shampoo and Mask, and Fundamental Strengthening Shampoo and Mask, which is a blend of scents such as Santal, Sandalwood, Peony, and Fig. “People think of hair masks like special products or one-time treatments,” she says. “But I use it every time, just like I use conditioner.” There’s also a pre-shampoo mask that Lively loves. “I live by the principle that if you get something out of something, you have to give it back. And that applies to my hair, too. What I get, I give back.”
